The tree is officially lit and Hermosa for the Holidays continues! Scroll down to learn more about local promotions.

Santa Photos 2025

Thanks for joining us! Check out the Santa photos below, sponsored by Marlin Equity and photographed by Michelle Renee Greene.

View Santa photos here

LOCAL PROMOS

ELF ON A SHELF

FAQ

PRESS

ELF ON THE SHELF

Find all the elves in Hermosa!

Shop and stroll at various Hermosa Beach businesses and find the hidden elves on the shelves. Identity all* of the elves' names and submit your completed postcard at any of our drop-off locations to enter for a chance to win a prize! We recommend checking the businesses' hours of operation before going in. Drop-off locations: Milk Tooth, California Sushi & Teriyaki, Star's Antique Market, Gum Tree Shop & Cafe, Sol Baby, and Hermosa Chamber.

Scavenger Hunt begins Friday, November 14 and ends Monday, November 24 at 5pm.

Participation Rules:

*A majority of the elves' names (22) must be filled out on the postcard in order to be qualified for a chance to win a prize.
All ages are welcome to participate. It's not just for kids!
All submitted postcards are checked for completion and accuracy and raffled to decide the winners. All drawn postcards and winners will be contacted individually to pick up their prize at the Chamber of Commerce.
Have fun!

Below is a list of participating businesses for the Elf on the Shelf Scavenger Hunt. We encourage you to check out businesses you've never been to before as well as patronize your local favorites. Explore! Have fun!

On Aviation Blvd

Milk Tooth - drop-off location
Sylvan Learning of Hermosa Beach

On Pier Ave

California Sushi & Teriyaki - drop-off location
Star's Antique Market - drop-off location
West Coast Sweat
Kuleana Holistic Health
The Source Cafe
Stecca Taverna
Pier Medical Aesthetics
Made By Inch
Uncorked
Gum Tree Shop & Cafe - drop-off location
Wicked+ A General Store
Beach & Beverly
Curious...
Sol Baby - drop-off location
Hermosa Chamber - drop-off location
Tacos El Goloso
Handmade in CA

On Monterey Blvd

Granny's Grocery & Deli

On Hermosa Ave

H2O Hotel
Tacos El Goloso Cantina
SoHo Yoga
Creamy Boys Ice Cream
Yellow Jersey Patisserie
BOLT

On 11th Street

The Bungalow

On 13th Street

Hermosa Cyclery

On Pier Plaza

Spyder Surf
Patrick Molloy's

LOCAL PROMOTIONS

Click through to see local promotions and events! Check back frequently for updates.

Miracle @ Molloy's

Now - January 7th

Everyday from 12 PM - 10 PM

Miracle at Molloy's is an over-the-top Holiday pop up bar with festive cocktails and kitschy decor.

Specialty cocktails in fun, festive glassware served as well as cozy pub food from our regular menu as well as seasonal specials.

Be sure to make your reservation at Resy.com today! Walk-in tables & open seating will be available on a first come first serve basis.

Book your reservation here.

Surfin' Santa Toy Drive

Unwrapped toy donations will be collected December 1st through 19th, 2025 at your local surf shop! Donations will be collected and distributed with Beach City’s Toy Drive.

Support your favorite Surf Shops!

ET Surf - Address: 904 Aviation Blvd, Hermosa Beach, CA 90254

Dive N’ Surf - Address: 504 N Broadway, Redondo Beach, CA 90277

Spyder Surf - Address: 65 Pier Ave, Hermosa Beach, CA 90254

Jacks Surf - Address: 1630 CA-1, Hermosa Beach, CA 90254

DONATIONS

Surfing Santa Toy Drive: Tax deductible donations will go toward your option with E.T. Surf, Dive N Surf, Spyder Surf, Jack’s or South Bay Boardriders for a gift card and will be used to purchase store items for charitable contributions. Thank you!

Click here to learn more.

Sylvan Learning

25% OFF 100 Hours of Tutoring + 4 Free Hours if purchased by Nov 30! Book assessment in center, call/text 310-341-3137, or online and mention HBHolidays25%Off (cannot be combined with other offers).

Click here to learn more.

RimoVision - See's Candies Fundraiser

Enjoy See's Candy and support RimoVision.

Every box of See's Candies purchased through our Yum-Raising store send up to 50% profit back to our fundraiser and delicious, premium sweets right to your door.

Help us reach our goal! Order by 12/31/2025.

Click here to order your candy.

Sand Snowman Contest

December 6, 2025

9AM - 12PM

The weatherman says it’s nothing but sand! Bring your shovels, scarves and mittens because in Hermosa Beach, we make SANDSNOWMEN! The City of Hermosa Beach brings back this unique holiday tradition that is open to all ages and abilities. Come early and mark your spot for the best Sand Snowman! Prizes will be awarded for Hermosa Beach favorite, most unique, most traditional, best dressed, and funniest. Registration begins at 9:00am and judging will start at 11:15am at 15^thStreet and the Shoreline.

Click here to learn more.

Sandlot Social Pop-Up

December 7, 2025

12 PM - 3 PM

Yep, we’re bringing the full Sandlot Social course to Hotel Hermosa’s Yard. Think mini-golf, but every “hole” is its own original game. We give you a scorecard, you play the course.

Takes about an hour to complete, give or take.

Food + NA bevs from local faves will be there too!

Tee times available between 12:00 - 3:00PM

Spots are limited - book now.

Click here to learn more.

Bad Bitch Bazaar

December 13, 2025

11 AM - 3 PM

The Bad Bitch Bazaar is back, babes. ✨

Join us Saturday, December 13 from 11–3 PM at The Studio Hermosa for our second annual holiday marketplace celebrating women makers, movers, and magic-makers.

Shop small, sip something bubbly, and snack on brunch-style bites while discovering seriously cool goods made by badass local women. From jewelry to candles to art and vintage — it’s a curated collection of creativity and confidence (and the perfect spot to snag your holiday gifts).

🎟 $10 entry — every ticket helps us pay the rent and keep events like this alive. (The Studio members are FREE)
🛍 Support local. Support women. Support the vibe.

Mark your calendars and grab your ticket — this one’s going to be bigger, badder, and better than ever.

Click here to learn more.

MEDIA / PRESS

Press inquiries should be sent to Michelle Crispin president@hbchamber.net or 310-376-0951

The Hermosa Beach Chamber Foundation is the producer of this event. It is a fundraiser and community benefit that supports local businesses.

View press & asset folder here

FAQ

Can I bring my dog?

Is the event accessible?

What time does the tree get lit?

How can I apply to be a vendor?

We prioritize and invite our Chamber member businesses to pop-up as part of our member benefits. To learn more about Chamber membership, go to hbchamber.net/membership-info/. If you are a Chamber member, you should have received an invitation to apply from our Events Producer, Kim Ruggles. If you have any questions, please contact Kim at kim@kimrugglesevents.com.

If you are not a Chamber member, but still interested in popping up, please reach out to our Events Producer, Kim.

I'm a nonprofit. How can I apply to pop-up at the Giving Village?

We prioritize and invite our Chamber members to pop-up as part of our member benefits. To learn more about Chamber membership, go to hbchamber.net/membership-info/. If you are a Chamber member, you should have received an invitation to apply from our Events Producer, Kim Ruggles. If you have any questions, please contact Kim at kim@kimrugglesevents.com or 310-529-4258.

Note that there is a capacity of 8 nonprofits due to the small footprint so it is first come, first serve.

I'm not a kid. Can I still participate in the Elf on the Shelf Scavenger Hunt?

When are you announcing the winners of the Elf on the Shelf Scavenger Hunt?

The tree is officially lit and Hermosa for the Holidays continues! Scroll down to learn more about local promotions.

Santa Photos 2025

ELF ON THE SHELF

Find all the elves in Hermosa!

LOCAL PROMOTIONS

Miracle @ Molloy's

Surfin' Santa Toy Drive

Sylvan Learning

RimoVision - See's Candies Fundraiser

Sand Snowman Contest

Sandlot Social Pop-Up

Bad Bitch Bazaar

SPONSORS

Thank you to our sponsors!

Jeremy Buck & Family

Founding Members

MEDIA / PRESS

FAQ

Hermosa Partners:

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