Kick off the season. Shop and enjoy local!
November 21-23, 2025
Get ready to jingle all the way to the sand! Hermosa Beach has decked its palm trees and mashed together our beloved Holiday Open House, Tree Lighting Ceremony, and a sleighful of new family-fun activities to bring you the 5th Annual Hermosa for the Holidays!
The weekend of November 21–23, 2025, Hermosa Beach transforms into a breezy open-air winter wonderland (yes, at the beach!) where you can:
- Shop for eclectic gifts from local artisans and retailers—because your holiday list deserves a little Hermosa flair.
- Soar above the surf on the Ferris Wheel at Pier Plaza for the best ocean view this side of the North Pole.
- Cozy up at storytime or write that wish list to Santa at the Letters to Santa Station—we’ve got plenty of good cheer.
- Dance and sing your heart out at the Community Concert, Rock for Tots concert, and Tree Lighting Ceremony.
- Snap a Santa pic the whole family will actually love (no mall lines required).
- Feel good while giving back in the Giving Village.
- And enjoy more festive fun and entertainment than Santa’s elves can keep up with.
Beyond the November 21st weekend, celebrate Hermosa for the Holidays with local promotions, the Elf on the Shelf Scavenger Hunt, shopping and more!
It’s a season of twinkle lights, tunes, treats, and holiday spirit—Hermosa-style!
MAP & SCHEDULE
Schedule subject to change. Check back for more posted activities.
Friday, November 21
- ALL DAY | Local Shopping & Dining
- 5pm-9pm | Ferris Wheel @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
Saturday, November 22
- ALL DAY | Local Shopping & Dining
- 10am-4pm | Retail Vendor Pop Ups & Brand Activations @ Pier Plaza
- 10am-4pm | Letters to Santa @ Pier Plaza
- 12pm-9pm | Ferris Wheel @ Pier Plaza
- 3pm-6pm | Kids Creationz Market @ Upper Pier Ave sidewalk
- 3pm-8pm | Family Fun Fest presented by Coast Music @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
Sunday, November 23
- ALL DAY | Local Shopping & Dining
- 10am-4pm | Brand Activations @ Pier Plaza
- 10am-4pm | Storytime Tent @ Uncorked Lot
- 10am-4pm | Photos with Santa @ Pier Plaza
- 12pm-9pm | Ferris Wheel @ Pier Plaza
- 1pm-6pm | Nonprofit Giving Village @ Pier Plaza
- 3pm-5pm | Community Concert by South Bay Music Connection @ Pier Plaza
- 5pm-8pm | Rock for Tots Concert @ Pier Plaza
- 5:45pm-6:15pm | Tree Lighting Ceremony with Santa's Arrival @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
FEATURED ACTIVITIES
Friday, 5pm-9pm @ Pier Plaza (near the end of Pier)
Saturday, 12pm-9pm @ Pier Plaza (near the end of Pier)
Sunday, 12pm-9pm @ Pier Plaza (near the end of Pier)
Saturday, 10am-4pm @ Pier Plaza
Check out some pop up vendors and get your holiday shopping done!
Saturday, 10am-4pm @ Pier Plaza
Twenty-thousand letters are sent to Santa each year. All of the kids in the South Bay should have a place to write those very important letters to a very important man. Not only do we provide the paper and crayon, there will be a very fancy red box to send those letters to the North Pole.
Saturday, 3pm-6pm @ Upper Pier Ave sidewalk
Local creative kid entrepreneurs TK-8 will sell their own creations!
Saturday, 3-8pm @ Pier Plaza
Coast Music is bringing the holiday spirit with music! Enjoy a holiday sing-along sunset jazz concert, musical crafts & games, pop & rock bands and a jam session.
Sunday, 10am-4pm @ Uncorked Lot
Sunday, 10am-4pm @ Pier Plaza
We welcome all families to come down to Pier Plaza for a pic with Santa (or not). A wintery scene will be set for photos and Santa will be available to sit in the pic with you or not at all.
Sunday, 3-5pm @ Pier Plaza
Sunday, 1-6pm @ Pier Plaza
Come out and visit all of our favorite local nonprofits and enjoy hot cocoa, cookies, activities, and more. Support our nonprofits when it matters most!
Sunday, 5-8pm @ Pier Plaza
Rock for Tots is back! Enjoy musical performances and feel good about giving back to charity.
Sunday, 5:45-6:15pm @ Pier Plaza
ELF ON THE SHELF
Find all the elves in Hermosa!
Check back on November 5 for a list of participating businesses.
Shop and stroll at various Hermosa Beach businesses and find the hidden elves on the shelves. Identity all of the elves' names and submit your completed postcard at any of our drop-off locations to enter for a chance to win a prize! We recommend checking the businesses' hours of operation before going in. Drop-off locations: coming soon.
Scavenger Hunt begins Friday, November 14 and ends Monday, November 24 at 5pm.
Participation Rules:
- A majority of the elves' names must be filled out on the postcard in order to be qualified for a chance to win a prize.
- All ages are welcome to participate. It's not just for kids!
- All submitted postcards are checked for completion and accuracy and raffled to decide the winners. All drawn postcards and winners will be contacted individually to pick up their prize at the Chamber of Commerce.
- Have fun!
LOCAL PROMOTIONS
Check back for updates on local promotions.
SPONSORS
Thank you to our sponsors!
Founding Members
The Accamando Tull Family
Sandy Anleu
The Art Group of Hermosa Beach
Athens Services
The Auville Family
Baker, Burton & Lundy, P.C.
The Balik Family
Jan Brittain
Cal Water
Stephanie Cheak
The Cohn Family
Dr. Michael Collins and Dr. Mary Campbell
Cultured Slice - Solange Comer
The Detoy Family
The Dunbabin Family
The Enstice Family
The Friedberg Five
Friends of the Hermosa Beach Museum
The Garmise Family
Russ & Sarah Gilbert
Sumeet Goel
Jess and Andy Gregg
Scott and Rachel Hayes
Hermosa Beach Rotary Club
Hermosa Cyclery
Indivisible Arts
Robert & Kathy Jones
Kathy Knoll and Jeff Bonafede
The Koffler Mackie Family
Amy and Eric Krauter
Lange Family
Lenny & Teodora - LaRocca Real Estate
Leadership Hermosa Beach
The Main Family
Mic Drop Media
Erika & Greg Newman
The Nichols Family
Ryan Nowicki
Eric and Belinda Oakes
Jeannie Penner-More
Piper Preschool
Jeff Raedy
The Reznichek Family
Ellen Robbins & Paul Tripodi
Josh and Rachael Royal
The Sheldon Family
ShockBoxx
Skechers
SkyOne Federal Credit Union
The South Bay Boardrider's Club
The Valenzuela Family
The Vernon Family
Kathy & Tom Welch
MEDIA / PRESS
Press inquiries should be sent to Michelle Crispin president@hbchamber.net or 310-376-0951
The Hermosa Beach Chamber Foundation is the producer of this event. It is a fundraiser and community benefit that supports local businesses.