Fiesta Booth Vendor Website
Thank you for joining us for Fiesta Hermosa Memorial Day Weekend, happening from Saturday, May 24 to Monday, May 26, 2025! We’re thrilled to have you on board for this ever-expanding fiesta of fun. If you’re curious about all the exciting happenings, don’t be shy—check out our website for more info (and maybe a few surprises) at https://fiestahermosa.net/
Rest assured, we’re keeping the health and safety of you, your staff, and our event guests at the forefront of our plans. We’ll be following all health protocols mandated by the State of California, Los Angeles County Department of Public Health, and the City of Hermosa Beach. So, feel free to enjoy the festivities without worrying about a surprise visit from the health police!
On this webpage, you’ll find essential information to keep you in the loop from now until the big weekend. To ensure everything runs smoother than a salsa dancer on a polished floor, please review this carefully. If you have any questions or concerns before the event, Kim Ruggles is your go-to person at Kim@KimRugglesEvents.com.
Keep an eye on your inbox as well; we’ll be sending out updates faster than you can say “Taco Tuesday.” Let’s make this Fiesta Hermosa a weekend to remember!
current news/updates
- NEW OPERATING HOURS.
- Date: Saturday, May 24 to Monday, May 26, 2025
- Times: 11am - 7pm (Sat & Sun), 11am - 6pm (Mon) - yes we listened to you vendors asking for an earlier exit on Monday
general info
Day of Event Contact Info
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Kim Ruggles Kim Ruggles Events kim@kimrugglesevents.com (310) 529-4258 |
Michelle Crispin, President Hermosa Beach Chamber president@hbchamber.net
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Weekend Schedule
Saturday, May 24 - Monday, May 26
Makers Mercado (Art, Craft and Retail Booth Vendors)
The Garden
Food Fair (food court)
Carnival
Beach Stage
- Saturday: 11:00am – 7:00pm
- Sunday: 11:00am – 7:00pm
- Monday: 11:00am – 6:00pm
* The Garden & Carnival Wine Garden last call at 6:00pm (Sat & Sun), 5:00pm (Mon)
2:00 - 8:00pm (all days)
Footprint of Fiesta Hermosa
Site Layout
Click on the below button for the pdf version of the site layout. I HIGHLY suggest you download the pdf, open it in Adobe Reader, then zoom in. If you try to open it in an internet browser it will likely be blurry.
NOTE: The 100s row is on an incline. The grade of the incline varies between Monterrey Blvd. & Hermosa Ave.
Changes to this year's layout:
- The 100 block of Pier Ave. will be consumed by a sponsor.
- We have added more restrooms to Javaman area and Carnival area.
- The Carnival on Upper Pier has lost some space, so we will be re-arranging the area.
preparing for fiesta
Stand Out in the Booth Crowd: Tips for a Show-Stopping Display
In a sea of booths, standing out is like trying to find a needle in a haystack—except the haystack is made of booths, and the needle is your fabulous display! Your booth is the first impression shoppers get, and let’s face it, they decide faster than you can say “impulse buy.” So, how do you create a display that stops them in their tracks? Here are some tips that are more effective than a double espresso on a Monday morning:
Branding/Booth Aesthetics. Even if your setup is as simple as a table with great product branding and signage, you can still make waves! Make sure your booth looks sharp and ready to impress!
Give It That Personal Touch. Transform your booth into a cozy brick-and-mortar shop (minus the rent and pesky landlords). Use furniture, displays, accessories, props, backdrops—basically anything that says, “Hey, this is where the magic happens!”
No Clutter. Let’s be real: racks overflowing with products can look overwhelming. Instead of drawing shoppers in, they might just keep walking. Keep it neat! A tidy booth is like a well-organized closet—much more inviting!
Creative Use of Space. Elevate those tables on risers, utilize walls with plywood or shelves, and don’t forget to play with levels. Remember, eyes love to wander—so give them something to look at from every angle.
Practice the Setup. Set up your booth ahead of time and snap some photos. This way, you won’t be frantically assembling furniture while attendees are wandering by. Plus, practice makes perfect.
Consider the Weather. Being near the beach sounds lovely until the wind decides to join your booth party. Bring weights to keep everything grounded—because no one wants their carefully arranged display flying off into the sunset!
Network Like a Pro. Bring business cards and chat with your neighbors! You never know if the company two doors down could help you create the next big thing or at least share some good gossip about last year’s event.
Art, Craft, and Retail Vendor Booths: Load-In Shenanigans
What We Provide
- Booth Space: Choose from 7x7, 10x10, or 20x10 spaces for your creative kingdom.
What You Need to Bring
- Tents:
- 10x10 and 20x10 vendors, bring your 10x10 pop-up tents.
- 7x7 vendors, grab a 7-foot (or smaller) umbrella or a 6x6 pop-up tent.
- Tables and Chairs: Because sitting is nice.
- Decor and Supplies: Bring what you need to create an unforgettable experience.
- Your Fantastic Products: Don’t forget the star of the show!
Getting Started
Your booth number and width will be marked on the street with sidewalk chalk—because nothing says “professional” like a little street art!
Volunteer Help
A limited number of volunteers will be on hand to direct traffic and help make the load-in process smoother than a freshly buttered biscuit. But remember, bring your own trusty crew to help haul equipment and set up your booth.
Where to Unload
Event staff and volunteers will guide you to your unloading area (which may vary depending on your spot in the venue). Please follow their directions—let’s avoid a game of “musical cars” that leaves everyone stuck!
Bring Your Dollies!
Trust us, dollies are like magic carpets for heavy items. They’ll save you from turning into a human forklift!
Venue Restrictions: The Fine Print
- Decorating Dilemmas: Tying decorations to plants, trees, or structures is a no-go. Keep all decor on the table, attached to your tent, or standing freely—sorry, no plant hangers allowed!
- Balloons & Bags: We love a good party, but that means NO balloons and NO single-use plastic bags. Let’s keep it eco-friendly!
Food and Beverage Vendors (Food Fair & Carnival): Load-In Madness
What We Provide
- Booth Space: A cozy 10x10 (or 20x10) space for your culinary creations.
- Electricity: Available in certain areas—for those who need power for their electrifying dishes!
What You Need to Bring
- Tents & Screens: HD certified screens are a must—no one wants bugs crashing the party!
- Tables and Chairs
- Signage & Decor: Make sure everyone knows where the good stuff is!
- Biodegradable Paper Products: Think cutlery, plates, napkins—you know the drill.
- Extension Cords: If you requested electricity, don’t forget these!
- And most importantly…your Fantastic Food and Beverages!
Volunteer Help
Just like before, our limited number of volunteers will be around to help make load-in smoother than your favorite smoothie. But remember, they can’t do all the heavy lifting—bring your own staff!
Where to Unload
Event staff will direct you to your unloading area based on where you’re placed in the event venue. Follow their lead; we want to avoid creating a vendor traffic jam that would make rush hour look like a stroll in the park!
Food Venue Rules/Restrictions: The Nitty-Gritty
- Display Requirements: All displays must be self-contained—nothing tied to plants or structures. Banners can’t exceed 15 feet above ground level (let’s not give the birds a reason to complain), and they must look sharp—no old rags allowed!
- Los Angeles County HD-certified screens that must be in place through the entire weekend. The FCV will be responsible for installation of Los Angeles County Health Department certified screens with the appropriate sized windows for the front of the food court vendor booth at its own expense for the duration of the event.
- Cleanliness is Key: The canopy and screening provided by the FCV must be clean, free of dirt, grime, and grease. Vendors found to be in violation of this policy will not be allowed to open and sell its items until clean replacements are sourced by the FCV. HBCCVB will not refund any fees or loss of revenue. If yours is looking like it just survived a food fight, you won’t be opening up shop until it’s cleaned up.
- Eco-Friendly Enforcement: Vendors found violating Hermosa Beach environmental rules will be temporarily shut down until biodegradable products are sourced. And just so you know, we won’t refund any fees or lost revenue—so let’s keep it green!
Let’s make this event deliciously unforgettable!
getting to fiesta
Location & Directions
There are three vibrant areas in downtown Hermosa Beach that will be buzzing with activities:
- Upper Pier Ave.: Get ready for a Carnival! Expect rides, games, and perhaps a few clowns (the fun kind, we hope).
- Pier Ave. & Hermosa Ave.: This spot will feature Art, Craft & Retail Booth Vendors—perfect for those who appreciate handmade goodies and unique finds.
- 11th Street & Lot A: Welcome to the Food Fair, The Garden, and the Beach Stage! Bring your appetite because there will be plenty to munch on while you enjoy live music.
Need directions? Just click on the link above and add your starting point—easy peasy!
Once booth assignments are finalized, you’ll receive an email with your booth number and details about where to enter the event site.
We will have event staff stationed at 4 major intersections during load-in on Saturday morning and load-out on Monday night:
- 13th St/Hermosa Ave - near Starbucks intersection
- Pier Ave./Hermosa Ave. - near the clock tower and info booth
- 11th Street/Hermosa Ave. - near the big parking lot with The Garden
- Pier Ave./Manhattan Ave. - near Javaman coffee shop
Your booth number and the width of your booth will be marked on the street with sidewalk chalk. The chalk will be drawn near the curb for vendors against a curb or median, vendors in the middle of street will find all four sides with markings and booth number closer to painted street markings. If you have trouble finding your booth space, look for an event staff member in these areas. Also, there are many veteran booth vendors that know the venue and are very helpful too.
When unloading or loading your merchandise, please put your articles in your booth space, not in the street or on the sidewalk. Once you have unloaded the vehicle, you must move the vehicle to the offsite vendor parking lot and take the continuous shuttle back to the event space. Please adhere to these rules, in order to avoid long lines of backed-up trucks, vans and cars waiting to unload at their booths. All vehicles must be removed from the venue by 10:00 am and driven to the designated offsite vendor parking. If you arrive after 10:00am you will need to hand truck your goods into the event space from the perimeter of Fiesta Hermosa.
Load-In/Load-Out & Guidelines
We’ll have event staff stationed at four major intersections during load-in on Saturday morning and load-out on Monday night. Here’s where to find them:
- 13th St/Hermosa Ave: Near the Starbucks intersection (because who doesn’t need coffee?).
- Pier Ave./Hermosa Ave.: Near the clock tower and info booth—perfect for those who might lose track of time.
- 11th Street/Hermosa Ave.: Close to the big parking lot with The Garden (a lovely place to relax after unloading).
- Pier Ave./Manhattan Ave.: Right by the Javaman coffee shop—fuel up before you start!
Your booth number and width will be marked on the street with sidewalk chalk (yes, the same stuff you used as a kid). If you’re having trouble finding your space, just look for an event staff member or ask one of our friendly veteran vendors—they're like local sages!
When unloading your merchandise, please place your items in your booth space—not in the street or on the sidewalk. Once you’ve unloaded, kindly move your vehicle to the offsite vendor parking lot and hop on the shuttle back to the event space. We want to avoid long lines of vehicles waiting to unload, which can be more chaotic than a cat in a room full of rocking chairs. All vehicles must be cleared from the venue by 10:15 AM.
Vendor Parking Info
Vendor Parking Lot: We have a reserved parking lot at Mira Costa High School (1401 Artesia Blvd., Manhattan Beach, CA 90266) in the Student Parking Lot. It's the big parking lot you see from Artesia Blvd., but you enter from South Peck Drive.
Shuttle System
A shuttle will whisk vendors from the lot back to the event site without needing a voucher. It runs from 6:30 AM - 11:30 AM all three days and 6:00 PM - 10:00 PM on Saturday and Sunday, and 5:00 PM - 9:00 PM on Monday.
- Shuttle Stop #1: Pacific Coast Hwy & Pier Ave.—ideal for carnival vendors.
- Shuttle Stop #2: Hermosa Ave & 10th St.—great for those in The Garden and Food Fair.
We’re working hard with the shuttle company to ensure timely pickups so you won’t be left waiting longer than necessary—unless you enjoy people-watching!
VENDOR PARKING LOT: We have reserved a parking lot for all event vendors located at Mira Costa High School () in the Student Parking Lot. Enter the parking lot from South Peck Drive. This lot will be serviced by a shuttle bus.
Important Note: OVERNIGHT PARKING IS NOT PERMITTED! So please plan accordingly unless you want to camp out under the stars (not recommended).
Load-in & Load-out Info
THERE ARE CHANGES TO TRAFFIC FLOW ON UPPER PIER DUE TO CARNIVAL LANE CLOSURE
Please note there are FIVE different entrances for vendor booths coming from different directions at different times.
- Hermosa North - enter & exit from 14th Street and Hermosa Ave.
- Hermosa South - enter & exit from 10th Street and Hermosa Ave.
- Pier Ave. - entrance ONLY from Pier Ave. heading west from Pacific Coast Hwy. Your best exit is 14th Street and Hermosa Ave.
- Food Fair & The Garden - enter & exit from Beach Drive (an alleyway) and turn on to 11th Street. This load-in is on Friday (the ONLY load-in on Friday, no other vendor can set-up at this time as the other streets will NOT be closed to traffic).
- Carnival - Nonprofit booths enter & exit from Monterrey Blvd. either on the southside or the northside. No parking on Pier Ave.
IMPORTANT NOTE: We want the uhauls and trailers to enter first at 6am so they can unload and get out to make way for the smaller vehicles arriving as early as 7am. ALL vehicles must be off the property by 10:15am, anyone coming after will have to hand truck their items from outside the event space.
Also, the pdf image is blurry, but the text is readable. Sorry I'm not a graphic designer. Carnival load in info is on page 2 of the pdf.
During the Event
Rules During the Event
Welcome to the event! We’re thrilled to have you here, but before we dive into the fun, let’s cover some important rules. Think of them as our version of “The Ten Commandments” — just with fewer tablets and more tents!
Booth Space Shenanigans
- Size Matters: Vendors MUST stick to their purchased booth size — whether it’s 7ft. x 7ft., 10ft. x 10ft., or 20ft. x 10ft. No stretching your booth into the fire lane, folks! We love a good fire show, but not that kind. Remember: NO EXCEPTIONS! If you don’t comply, we’ll have to escort you out faster than you can say “refund.”
Timing is Everything
- Be On Time: Vendors must occupy their booths all three days from 11:00 AM - 7:00 PM. No late arrivals or early exits — we’re not running a pop-up shop here!
- Setup Deadline: All booths need to be set up and cars off the venue by 10:15 AM each day. Miss that time? You might as well wave goodbye to your space (and your refund).
Conduct and Compliance
- Keep It Classy: The Chamber reserves the right to remove any vendor for improper conduct. This includes verbal altercations (keep it civil, folks), displaying inappropriate merchandise (family-friendly, please!), or selling items that weren’t approved.
- No Drop-ins Allowed: Sharing is caring, but not when it comes to your booth! No secondary vendors without prior approval. If you do, both of you will need to pack up and leave without a refund — and nobody wants that!
Crowd Control
- Stay in Your Lane: All booth activities must stay within your assigned space. Overflowing into neighboring displays OR pushing booth forward blocking view of your neighbor is a big no-no. Let’s keep things orderly!
- No Drop-in Vendors. Vendors and/or merchants are strictly prohibited from allowing a secondary vendor to sell goods from their assigned space (unless approved by event management prior to event). In the event the vendor does not comply, both vendor and secondary vendor will be required to vacate the entire space without refund.
Helpful Tips for the Event
- Portable Potty Locations: Check out this Google Map for where those portable bathrooms are located — because nature calls!
- Dress for Success: You’ll be outside in sunny Hermosa Beach, so dress accordingly and don’t forget the sunscreen! We want you glowing, not roasting.
- Stay Connected: Hermosa Beach has decent cellular service but limited Wi-Fi. Bring a backup plan for communication — carrier pigeons are optional.
- Meet & Greet: With over 30,000 attendees each day, this is your chance to shine! Network with fellow vendors; who knows what amazing collaborations could sprout?
Closing Up Saturday & Sunday Night
- We have roaming security overnight. If you want to keep your setup intact, we suggest covering your products or removing valuables. WE HIGHLY SUGGEST: covering up your product with either side walls all the way around your booth OR covering your tables with tarps (secure the tarp to table legs) OR pulling out the valuable items and leaving the structure, tables, shelving, etc. in tact. Think of it as tucking in your booth for bedtime!
- Brand Activations on Pier Plaza must break down each night. This is a requirement by the police dept.
- Car Entry: Once the crowd clears out, we’ll let cars in for loading. Patience is key; think of it as an impromptu game of musical chairs.
- Sandbag Shenanigans: If you’re using sandbags for weight, please don’t dump them in garbage cans. Our staff will show you where they go — think of them as sandbag sommeliers!
- Bring Your Dollies! Have we said this already? Dollies Are Your Friends, they’re great for moving heavy items. Trust us; your back will thank you later.
- Clean Up Crew: Please dispose of trash in the nearest containers and break down boxes. We love volunteers, but we don’t want them cleaning up after you like it’s a toddler’s birthday party!
Breakdown at the End of the Event
- Car Entry. When the event ends, and the vast majority of attendees are clear of the street, we will do our best to allow cars to enter for loading.
- Sand Bags. If you are using sand bags to weigh down your tent and items DO NOT dump the sand in garbage cans. Our event staff will show you the designated drop for sand bags.
- Bring Your Dollies. At the end of the day, dollies are VERY helpful to move heavy items for a distance.
- Trash. Please put your trash in containers nearest your booth. All vendors are responsible for ensuring that all trash is removed from table space, and boxes are broken down. DO NOT LEAVE TRASH for event staff and volunteers to handle.
- Take your time to make sure that you do not forget anything, break anything, or injure yourself during tear down. We are not responsible for items left behind.
Security
- Except for booths on Pier Plaza, vendor booths/displays do not have to be taken down and removed at the end of the day Saturday and Sunday.
- Vendors must secure displays of the booths and remove valuable items when the show closes on Saturday and Sunday evenings.
- 24-hour security is provided for this event. After 8:00 PM there are roaming security guards monitoring the venue.
- Vendor Property: While we provide overnight security, vendor property is left at your own risk. So if you’ve got valuables, consider taking them home for the night! The Chamber assumes no liability for lost, stolen or damaged property. It is highly recommended to remove your valuables at night.
Load Out
- Best Exit Locations. The best exit locations will be Hermosa Ave & 14th Street or Hermosa Ave. & 10th Street. Pier Ave. will be impacted by the lane closure from the Carnival and will be used as an entrance only. Event staff and volunteers will be available to help direct cars safely but Pier Ave will be busier than a bee on a flower farm.
- Before you leave, do one last spot check to ensure nothing was left behind. The Hermosa Beach Chamber isn’t responsible for lost items — so double-check like it’s a scavenger hunt!
Media Resources
Fiesta Hermosa and participating vendors are promoted in multiple formats to enhance the event and elevate your visibility.
Should you want some artwork for the event to post on social, visit our Asset Webpage (this page will have updates to 2025 graphics)
Social Media Promotions. We are promoting the event & your company through Facebook and Instagram. We would greatly appreciate reposts & retweets to help spread the word. Please tag our three social accounts on all posts
@hermosachamber | @trulyhermosa
Again, thank you for your participation in the Hermosa Beach Chamber’s Annual Fiesta Hermosa. We look forward to working with you to create an exceptional event.