
Hello Volunteer!
Thank you for your time and efforts to the Hermosa Beach Chamber of Commerce. We are so excited for our 4th annual Hermosa for the Holidays (Open House & Tree Lighting) event and we’re even more excited about your contributions to help make it run smoothly. Please review the information below, as well as peek at our official Holidays website.
If you have any questions regarding staffing and volunteering, please email Millie at admin@hbchamber.net.
The Basics

What: Hermosa for the Holidays
Where: Downtown Hermosa Beach (specifically Pier Avenue & Hermosa Avenue (between 10 & 14th Street) & Pier Plaza)
When: Friday, November 22 through Sunday, November 24
Why: To celebrate the holidays, put folks in the festive mood, and encourage supporting local business!
How: Thanks to all the time and effort put by the Chamber, staff, and volunteers!
Event Layout & Schedule
Below you’ll see the layout for Hermosa for the Holidays this year. It’s important you know where everything is so you know where you'll be working. All volunteers and staff will be checking in at the Chamber of Commerce located on 120 Pier Avenue (see Volunteer Check-In for more information).

Friday, November 22
- 5pm-8pm | Kids Creationz Popup Market @ Pier Plaza
- 5pm-9pm | Ferris Wheel @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
Saturday, November 23
- 10am-4pm | Shopping & Pop-up Market @ Downtown Hermosa (Pier Ave, Pier Plaza, Hermosa Ave)
- 10am-4pm | Letters to Santa @ Pier Plaza
- 12pm-9pm | Ferris Wheel @ Pier Plaza
- 6pm-9pm | Rock for Tots @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
Sunday, November 24
- 10am-4pm | Shopping & Pop-Up Market @ Downtown Hermosa (Pier Ave, Hermosa Ave)
- 10am-4pm | Photos with Santa @ Pier Plaza
- 12pm-9pm | Ferris Wheel @ Pier Plaza
- 1pm-6pm | Giving Village @ Pier Plaza
- 3:30pm-6pm | Tree Lighting Concert @ Pier Plaza
- 6pm | Tree Lighting Ceremony with Santa's Arrival @ Pier Plaza
- 6:30pm - 8pm | Tree Lighting Concert with South Bay Music Connection @ Pier Plaza
- Elf on a Shelf Scavenger Hunt
Shift Point of Contact
If you have questions for your shift day-of, please contact the appropriate person below (i.e. Ferris Wheel volunteer contact Lelia, Floaters contact Kim, anything else contact Millie). When in doubt, go to the Chamber of Commerce (120 Pier Avenue) for questions on what to do/how to help.
If you don't remember your shift time, please contact Millie at admin@hbchamber.net.
Ferris Wheel Manager
Lelia Knight
(310) 951-9019
Dir of Operations
Millie Martinez Stordeur
(818) 427-3527
Event Coordinator
Kim Ruggles
(310) 529-4258
Code of Conduct
- Be flexible. Please understand that we may change your volunteer role depending on the needs of the event. This is simply to ensure the event runs as smoothly as possible.
- Be patient. If you need help, ask. We're here to help! The managers and Chamber staff are there to take on the burden of any issues.
- Have fun!
Getting to Hermosa for the Holidays
Attire
- Dress comfortably (i.e. sneakers, gym shorts, leggings) & warm! It will be cold at night.
- Dress festive!
- Please do not bring valuables. If you need to drop off your things, you can do so at the Chamber of Commerce at 120 Pier Avenue but we will not be held responsible for any missing items as there will be a lot of people coming in and out of the Chamber.
Parking
If you live in the area, we highly encourage walking or biking. Otherwise, we recommend ride sharing services like Uber & Lyft. If you need to drive and park your car, there are parking options listed below:
- Lot A (110 Hermosa Ave), Lot B (59 13th Ct), Lot C (1301 Hermosa Ave)
- 3-hour parking
- Rate: $2.50/hr
- Upper Pier
- 2 & 3-hour parking
- Rate: $2/hr
- City Hall Parking Lot (1315 Valley Dr)
- FREE
- Hermosa Greenbelt/Clark Building Parking
- FREE
- Community Center Parking Lot (710 Pier Avenue)
- FREE
Volunteer Check-In
ALL VOLUNTEERS (including Hermosa Hermanos, Amigos Unidos & un-assigned floaters) are to check-in at the Chamber of Commerce on 120 Pier Avenue about 10-15 minutes prior to the start of their first shift. From there, you'll receive a name badge and further instruction on where to go. Generally, you'll be directed to the section you're scheduled to work. This way, we can confirm who showed up for their shift. If you are working multiple shifts throughout the weekend, it is not required for you to check-in every time (other than your first shift).
Thank you and let's have fun! 🙂



