CHECK BACK FOR UPDATES FOR 2026 SUMMER SIDEWAL SALE. INFORMATION CURRENTLY LISTED IS FOR THE 2025 SUMMER SIDEWALK SALE.
Shop and stroll with us August 2-3, 2025!
The Hermosa Beach Summer Sidewalk Sale features 30+ small shops, local eateries, live music at Java Man, and pop-up vendors from ShopFest Collective.
Schedule of Events
Icons and colors indicate where event takes place. Details for each event can be read further below on the page.
SATURDAY AUG 2
SUNDAY AUG 3
Participating Businesses to Shop!
Other Areas to Enjoy...
POP UP VENDORS @ UPPER PIER AVE.
Saturday, August 2
Music performances by youth artists of South Bay Music Connection
12:00 PM | Nico Gonzalez
1:00 PM | Michael Gourzis
2:00 PM | Hayden Sandefur
Sunday, August 3
11:00 AM - 1:00 PM | Derick LeDuke
Promotions & Deals
- Gum Tree - 30-50% OFF summer sale items
- Sol Baby - 50% OFF custom Hermosa and South Bay pouches, totes and beach bags + FREE beach scene mug with purchase over $75 (while supplies last) + 25% OFF resold upcycled styles
- Spyder Surf - 20-50% OFF storewide (Aug 1-11)
- Pier Medical Aesthetics - 10% OFF all skincare and retail with special pricing on Botox and Disport + Â Gift with any purchase over $150
...and more promotions added daily!
Parking in Hermosa
We're a beach town and parking is always a little bit of challenge when it's a busy shopping weekend. That said, we're happy to tell you about plenty of open public parking in the Upper Pier district so you can plan your visit!
