Invest in Hermosa Beach in 2024
The Hermosa Beach Chamber of Commerce and Visitors Bureau (501c6) and Hermosa Chamber Foundation (501c3) are organizations focused on curating strong partnerships that bring value to the business, visitor, and local community.
Hermosa Beach has over 1 million visitors in the summer months and about 1 million in the off season, which relies in large part on events. Although small in size, Hermosa is known by the broader South Bay and Los Angeles audience for our large events bringing from 2,000 up to 125,000 attendees into the city center.
The Chamber has four distinctive marketing channels drawing on a large audience across several key industries, These opportunities can help companies discover new markets, build stronger relationships, and expand brand awareness.
We would love to cater a sponsorship package to help your company discover new markets, build stronger relationships, and expand brand awareness. Please email president@hbchamber.net to get started.
Learn about each opportunity below.
Our Annual marketing partnership uses digital marketing and print pieces to bring appreciation and brand awareness to all Chamber followers, attendees, and members.
- Logo on footers of hbchamber.net and trulyhermosa.com
- Logo in bi-weekly community newsletter (The Beach Bulletin)
- Cover recognition on printed promos (ie Hermosa destination guide 2x/year)
- Regular recognition on three (3) social media channels (@hermosachamber, @trulyhermosa, @hermosaone)
- Opportunity to host a member event
- 20% off all other sponsorship opportunities
$10,000 annually (includes membership dues)
Current & Past Partners:
The sidewalk sales are held 3 times per year providing a pop-up market on the sidewalks from local shops, Chamber members, nonprofits and other fun activities.
Sponsorship / $2,000 (ea weekend)
EVENT DETAILS
- 2 days, 10am-4pm
- Live music performances
- Pop-up market vendors
- Retail sidewalk sales and exhibits
- Attendance: 2,500 over weekend
DEMOGRAPHICS
- South Bay residents
- Families and women focused
- Upper middle class shoppers
SPONSOR BENEFITS INCLUDE
- Brand activation space available near live music
- Logo on event webpage and promo materials
- Opportunity for branded bags or swag
- And more...
Partners include:
The Best of Hermosa awards are an annual tradition in Hermosa including a State of the Chamber presentation, local business awards, installation of newly elected board members, and announcement of the Person of the Year award (a 60+ year tradition). hbchamber.net/bestofhermosa
Sponsorship / $2,000 (3 available)
EVENT DETAILS
- Hosted by the famous Saint Rocke
- Catered food and beverages
- Concert by Triple Bueno
- Attendance: 200+
- 11 Awards voted by community
- Attendee tickets $100-125
DEMOGRAPHICS
- Local City stakeholders and business leaders
- Ages 21+
SPONSOR BENEFITS INCLUDE
- Logo on event webpage, promo materials, and step and repeat
- Recognition from the stage
- Four (4) tickets to the event
- And more...
Partners include:
The 28th Annual St. Patrick’s Day Parade will have over 75 local businesses, civic organizations and school marching bands take part in a bit of Irish spirit down Pier Avenue in front of thousands of fans.
Sponsorships & Brand Activations $10,000 - $1,000
EVENT DETAILS
- Over 75+ parade participants
- 15,000+ attendees
- Marching bands, nonprofit groups, businesses and locals
- Post-parade music on Pier Plaza
- 3 Stages of TV-personality announcers
DEMOGRAPHICS
- Families from the South Bay
- Upper middle class households
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Official parade entry
- Fully branded sponsored area
- Social media posts
- Logo on 200+ posters in retail windows
- And more...
Partners Include:
2023
KCAL Morning Wrap
We introduced the national Lemonade Day program to Hermosa Beach in 2023. As a franchisee, we use the provided resources to bring an amazing entrepreneurial program to Hermosa Beach students in grades 5-8. They build budgets, get financing, sign leases and sell lemonade. The winner goes on to compete nationally. Learn more at lemonadeday.com/hermosa-beach
Sponsorships & Brand Activations $5,000 - $1,000
EVENT DETAILS
- Students in grade 5-8 apply to participate
- Training on banking, lending, leases and business plans
- Students keep the profits and/or donate funds to a local nonprofit
- Local businesses host students and assist in marketing
- Local stakeholders are judges
DEMOGRAPHICS
- Families from Hermosa Beach
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Social media posts
- Mention in local press releases
- Logo on 200+ posters in retail windows
- And more...
Partners Include:
Fiesta Hermosa is a weekend full of music, fair food, shopping, rides, and beach culture. This event is one of the largest festivals in Southern California attracting 125,000 attendees over the 3-day weekend.
Sponsorships & Brand Activations $25,000 - $1,000
EVENT DETAILS
- 125,000+ attendees
- Over 200+ shopping vendors
- 15+ food vendors
- Open and free to the public
- Food Fair
- Beer Garden
- Carnival
- Beach Concert
- Free public parking
- Bicycle Valet
- Memorial Day ceremony
DEMOGRAPHICS
- Families from all over Southern California
- Average spend $250+
- Men and women
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Branded sponsored area
- Social media posts
- Event signage
- Verbal recognition on stage
- Logo on 200+ posters in retail windows
- And more...
Partners Include:
Memorial Day 2022
KTLA 5
KCAL Morning Wrap
Locale 90254: Oktoberfest is a new fall festival created to pick up the tradition of Oktoberfest left behind after the closure of Alpine Village—a popular local destination. In its first year, and with over 35,000 attendees, Hermosa established a new tradition.
Sponsorships & Brand Activations $20,000 - $1,000
EVENT DETAILS
- 35,000+ attendees
- Authentic German entertainment
- Open and free to the public
- Carnival rides & games
- Live local music
DEMOGRAPHICS
- South Bay adults
- Men and women
- Upper middle class
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Branded sponsored area
- Social media posts
- Event signage
- Verbal recognition on stage
- Logo on 200+ posters in retail windows
- And more...
Partners Include:
Locale 2023
KCAL Morning Wrap
Hermosa for the Holidays is a weekend festival meant to start the shopping season in Hermosa. It has activities for the whole family, including live music and a tree lighting ceremony.
Sponsorships & Brand Activations $20,000 - $1,000
EVENT DETAILS
- 25,000+ attendees
- Carnival rides & games
- Pop-up market and sidewalk vendors
- Workshops
- Letters to- and Photos with- Santa
- Youth musical talent
- Rock for Tots Charity Concert
- Giving Village of local nonprofits
DEMOGRAPHICS
- South Bay families
- Upper middle class
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Branded sponsored area
- Social media posts
- Event signage
- Verbal recognition on stage
- Logo on 200+ posters in retail windows
- And more...
Partners Include:
Good Day LA
Good Day LA
Good Day LA
Chamber Programs
Sponsoring a Chamber program shows the local business community that your company supports local economic vibrancy.
- Lunch & Learns (6-8 events/yr)
- Networking Mixers (6 events/yr)
- State of the City
- Holiday Party
- HERmosa Circle events (Woman's Group)
- Spartan events (Men's Group)
Sponsorship $2,000 - $500
Community Projects
The Chamber initiates various community projects that offer an opportunity for partnership with varying reach and engagement. Due to the unique nature of each of these projects, we’re happy to provide more information about each and tailor the experience to suit you, the sponsor.
- Light pole banners (for nonprofits)
- Visitors Center brochure & map
- New member gifts
- Hermosa resident Secret Santa gift exchange
