6th Annual Hermosa for the Holidays
Saturday, Nov 21 & Sunday, Nov 22, 2026
Downtown Hermosa Beach
Holiday magic. Ocean views. Palm trees dressed for the occasion.
Hermosa for the Holidays brings together our beloved Holiday Open House, Tree Lighting Ceremony, and a weekend of shopping, music, and family fun—all with a little sand between the toes.
Enjoy local artisans and retailers, the Pier Plaza Ferris Wheel, photos with Santa, storytime, Letters to Santa, the Community Concert, Rock for Tots, and the Giving Village. The celebration continues beyond the weekend with local promotions, the Elf on the Shelf Scavenger Hunt, and more seasonal fun.
Hermosa for the Holidays is produced in partnership between the Hermosa Beach Chamber Foundation & City of Hermosa Beach
How to Participate
Put your brand in the spotlight, bring your shop to the beach, share your talents, or lend a hand. There’s more than one way to join the nice list.
Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach.
We welcome over 10,000 attendees over the course of the weekend.
Going into our 6th year, our newly expanded footprint allows for more participation by all.
Sponsorships
Partnerships are the heart of this cherished community celebration. Whether you’d like to sponsor an area, support as a tiered sponsor, or co-create a customized package tailored to your company’s goals, we’d love to collaborate. If you have an idea that’s not listed—let’s make it happen!
Sponsorship Opportunities Include:
- Presenting Sponsorship
- Area Sponsorships: Storytime Tent, Letters to Santa, Pictures with Santa, Santa’s Workshop, Ferris Wheel
Sponsors Receive:
- Company branding on the event website with direct link to your site or online store
- Inclusion in digital advertising campaigns
- Recognition on social media (10,000+ followers) @trulyhermosa @hermosachamber
- Mentions in eNewsletters (4,000+) and promotional emails (15,000+)
- Logo or company name featured in print ads and press coverage
- Verbal acknowledgement from the Main Stage
- Banner placement in high-traffic areas
- Opportunities for branded activations and on-site engagement
- Inclusion on both digital and printed event maps
- Additional Branding Options:
- Branded Shopping bags
- Branded selfie stations
- Branding on carnival ride barrier fencing
- Sponsor of carolers or live musicians
- Host an activity at a private business
- Gift wrapping station
- Other creative opportunities YOU can think of!
Brand Activations
Pier Plaza Brand Activations - $2,500 - $1,000
Bring your brand to life where the holiday crowds gather. Designated activation spaces offer room for product sampling, demonstrations, giveaways, and face-to-face connections.
Past participating brands include Verizon, Swimply, and SmartWater. Brands of all sizes are welcome—great ideas don’t have a minimum height requirement.
Saturday and Sunday opportunities are available on a first-come, first-served basis. Locations, availability, and pricing vary; not all spaces are available both days.
Retail Vendors
Pier Plaza Pop-up Market (Sat ONLY)
Bring your business to the holiday shopping list. The Pier Plaza Pop-Up Market on Saturday (10 AM - 4 PM) welcomes eligible Hermosa Chamber members, including storefront retailers and businesses without a brick-and-mortar location.
Must be a Chamber member in good-standing before October 1, 2026 and follow guidelines set forth in application.
Workshops
Have a hands-on holiday idea? We’re looking for engaging, 45-minute workshops for adults, kids, or both.
Workshop hosts donate their time, expertise, and materials. All workshops are ticketed and may take place at your business or in an event location coordinated with our team.
Bring the creativity. A little glitter is between you and your cleanup crew.
Nonprofits - Giving Village
Spread cheer while sharing your mission. Local nonprofit Chamber members can host a tent in the Giving Village to connect with visitors, offer games and activities, or sell festive treats.
Options include:
-
Hot cocoa, cider, baked goods, and other approved treats
-
Carnival-style games and prize wheels
-
Kids’ crafts and ornament decorating
Offerings are assigned first-come, first-served to keep the mix varied and avoid duplication.
Volunteer
Holiday magic doesn’t set itself up. Join the volunteers who help bring this community celebration to life.
Lend a hand, meet your neighbors, and help make a memorable weekend for thousands of guests. Festive spirit welcome; elf ears optional.
