6th Annual Hermosa for the Holidays
Friday, November 20 - Sunday, November 22, 2026
Downtown Hermosa Beach
Get ready to jingle all the way to the sand! Hermosa Beach has decked its palm trees and mashed together our beloved Holiday Open House, Tree Lighting Ceremony, and a sleighful of new family-fun activities to bring you the 6th Annual Hermosa for the Holidays!
The weekend of November 20-22, 2026, Hermosa Beach transforms into a breezy open-air winter wonderland (yes, at the beach!) where you can:
- Shop for eclectic gifts from local artisans and retailers—because your holiday list deserves a little Hermosa flair
- Soar above the surf on the Ferris Wheel at Pier Plaza for the best ocean view this side of the North Pole
- Cozy up at storytime or write that wish list to Santa at the Letters to Santa Station—we’ve got plenty of good cheer
- Dance and sing your heart out at the Community Concert, Rock for Tots concert, and Tree Lighting Ceremony
- Snap a Santa pic the whole family will actually love (no mall lines required)
- Feel good while giving back in the Giving Village
- And enjoy more festive fun and entertainment than Santa’s elves can keep up with
Beyond the November 20th weekend, celebrate Hermosa for the Holidays with local promotions, the Elf on the Shelf Scavenger Hunt, shopping and more!
It’s a season of twinkle lights, tunes, treats, and holiday spirit—Hermosa-style!
Now celebrating its 5th year, Hermosa for the Holidays welcomes an average of 10,000 visitors each day—proof that holiday spirit and ocean air make the perfect pair. Hosted by the Hermosa Beach Chamber Foundation, a 501(c)(3) nonprofit, this community celebration brings together activities, performances, and plenty of goodwill to keep Hermosa’s holiday tradition shining bright.
Hermosa for the Holidays is produced in partnership between the Hermosa Beach Chamber Foundation & the City of Hermosa Beach
Tree Lighting & Community Concert
Holiday Activities
Ferris Wheel
Rock for Tots Concert
Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach.
We welcome over 10,000 attendees over the course of the weekend.
Going into our 6th year, our newly expanded footprint allows for more participation by all.
How to Participate
Hermosa for the Holidays is such a large and magical festival that there are several ways businesses, individuals and nonprofits can participate. Click a button or scroll below.
Sponsorships
Partnerships are the heart of this cherished community celebration. Whether you’d like to sponsor an area, support as a tiered sponsor, or co-create a customized package tailored to your company’s goals, we’d love to collaborate. If you have an idea that’s not listed—let’s make it happen!
Sponsorship Opportunities Include:
- Presenting Sponsorship
- Area Sponsorships: Storytime Tent, Letters to Santa, Pictures with Santa, Santa’s Workshop, Ferris Wheel
All Sponsors Receive:
- Company branding on the event website with direct link to your site or online store
- Inclusion in digital advertising campaigns
- Recognition on social media (10,000+ followers) @trulyhermosa @hermosachamber
- Mentions in eNewsletters (4,000+) and promotional emails (15,000+)
- Logo or company name featured in print ads and press coverage
- Verbal acknowledgement from the Main Stage
- Banner placement in high-traffic areas
- Opportunities for branded activations and on-site engagement
- Inclusion on both digital and printed event maps
- Additional Branding Options: Selfie stations - Shopping bags
Area Sponsors
- Branded selfie stations
- Branded virtual contest
- Branding on carnival ride barrier fencing
- Logo on shopping bags or other promotional item (pricing dependent on quantity of items printed)
- Host (1) workshop in Workshop tent
- Sponsor of carolers
- Sponsor of an activity at a private business
- Activation tent on Pier Plaza
- Gift wrapping station
- Other creative opportunities YOU can think of!
* A la carte Options Referenced Above
A la carte options provide further reach beyond your chosen sponsored area. These marketing opportunities allow you to target specific audiences that are relevant to your company. Each a la carte option is valued at $1,000 each (except promo items).
Shop Local Sponsor
Brand Activations
Brand Activations are opportunities for a larger designated area in the prime footprint to promote your brand and distribute product or information.
In the past, we've had activations from Verizon, Swimply, SmartWater, and more exciting brands.
We welcome brands, big or small, to activate both Saturday and Sunday in various designated areas.
First come, first served. Not all locations are available both days. See map for prices.
Retail Vendors
Pier Plaza Pop-up Market (Fri Night & Sat)
Hermosa Chamber members can pop-up on Pier Plaza on Friday night (5 PM - 9 PM) and Saturday (10 AM - 4 PM) during Hermosa for the Holidays.
This includes existing retail storefronts AND businesses without a storefront.
Must be a Chamber member in good-standing before October 1, 2025 and follow guidelines set forth in application.
Workshops
Do you have a brilliant idea for a 45 minute workshop that would entertain adults, children or both? We'd love to have it as part of our Workshop schedule.
All workshops require tickets to attend. Workshop donors would donate their time, brand, and needed materials to produce the workshop.
Workshop locations can happen at the business hosting them or in a public location to be determined by the event planning team.
Nonprofits - Giving Village
A fun tradition, our event offers prime location space to local nonprofit Chamber Members to popup a tent and either promote their nonprofit, provide community games, or sell various goodies.
When you apply, you have a choice of offers. One nonprofit can provide one of the bullet items. This avoids duplication. First applied, first served.
Food:
- Hot Cocoa and cookies
- Hot Apple Cider and candy
- Water, soda, and baked goods
- Unique food item
Games/Activities:
- Ball in a basket
- Spin a wheel
- Arts and crafts for kids
- Ornament decorating
Volunteer
Yep, you guessed it - we need volunteers again to make this magical weekend happen!
Every year, our amazing volunteers are the heart of Hermosa for the Holidays, helping create an unforgettable experience for thousands of visitors.
We'd love for you to be part of the team and help make this year's holiday celebration the best one yet.
