Invest in Hermosa Beach in 2026
The Hermosa Beach Chamber of Commerce & Visitors Bureau, a 501(c)(6) nonprofit, and the Hermosa Chamber Foundation, a 501(c)(3) nonprofit, are organizations focused on curating strong partnerships that bring value to the business, visitor, and local community.
Hermosa Beach has over 1 million visitors in the summer months and about 1 million in the off season, which relies in large part on events. Although small in size, Hermosa is known by the broader South Bay and Los Angeles audience for our large events bringing from 2,000 up to 125,000 attendees into the city center.
The Chamber has four distinctive marketing channels drawing on a large audience across several key industries, These opportunities can help companies discover new markets, build stronger relationships, and expand brand awareness.
We would love to cater a sponsorship package to help your company discover new markets, build stronger relationships, and expand brand awareness. Please email president@hbchamber.net to get started.
Learn about each opportunity below.
Our Annual marketing partnership uses digital marketing and print pieces to bring appreciation and brand awareness to all Chamber followers, attendees, and members.
- Logo on footers of hbchamber.net and trulyhermosa.com
- Logo in bi-weekly community newsletter (The Beach Bulletin)
- Cover recognition on printed promos (i.e. annual Truly Hermosa Destination Guide)
- Regular recognition on two (2) social media channels (@hermosachamber and @trulyhermosa on Instagram and Facebook)
- Opportunity to host a member event
- 20% off all other sponsorship opportunities
$10,000 annually (includes membership dues)
Past Hermosa Partners:
The sidewalk sales are held 3 times per year providing a pop-up market on the sidewalks from local shops, Chamber members, nonprofits and other fun activities.
Sponsorship = $2,000/weekend
EVENT DETAILS
- 2 days (Saturday & Sunday), 10am-4pm
- Live music performances
- Pop-up market vendors
- Retail sidewalk sales and exhibits
- Attendance: 2,500 over weekend
DEMOGRAPHICS
- South Bay residents
- Families and women focused
- Upper middle class shoppers
SPONSOR BENEFITS INCLUDE
- Brand activation space available near live music
- Logo on event webpage and promo materials
- Opportunity for branded bags or swag
- And more...
Past Sponsors:
The Best of Hermosa awards are an annual tradition in Hermosa including a State of the Chamber presentation, local business awards, installation of newly elected board members, and announcement of the Person of the Year award (a 60+ year tradition). hbchamber.net/bestofhermosa
Sponsorship / $2,000 (3 available)
EVENT DETAILS
- Hosted a local Hermosa Beach business
- Food and beverages
- Live music by a local musician
- Attendance: 200+
- 11 Awards voted by community
- Attendee tickets $100-125
DEMOGRAPHICS
- Local City stakeholders and business leaders
- Ages 21+
SPONSOR BENEFITS INCLUDE
- Logo on event webpage, promo materials, and step and repeat
- Recognition from the stage
- Four (4) tickets to the event
- And more...
Past Sponsors:
The Best of Hermosa awards are an annual tradition in Hermosa including a State of the Chamber presentation, local business awards, installation of newly elected board members, and announcement of the Person of the Year award (a 60+ year tradition). hbchamber.net/bestofhermosa
Sponsorship / $2,000 (3 available)
EVENT DETAILS
- Hosted a local Hermosa Beach business
- Food and beverages
- Live music by a local musician
- Attendance: 200+
- 11 Awards voted by community
- Attendee tickets $100-125
DEMOGRAPHICS
- Local City stakeholders and business leaders
- Ages 21+
SPONSOR BENEFITS INCLUDE
- Logo on event webpage, promo materials, and step and repeat
- Recognition from the stage
- Four (4) tickets to the event
- And more...
Past Sponsors:
Fiesta Hermosa is a weekend full of music, fair food, shopping, rides, and beach culture. This event is one of the largest festivals in Southern California attracting 125,000 attendees over the 3-day weekend.
Sponsorships & Brand Activations $25,000 - $1,000
EVENT DETAILS
- 125,000+ attendees
- Over 200+ shopping vendors
- 15+ food vendors
- Open and free to the public
- Food Fair
- Beer Garden
- Carnival
- Beach Concert
- Free public parking
- Bicycle Valet
- Memorial Day ceremony
DEMOGRAPHICS
- Families from all over Southern California
- Average spend $250+
- Men and women
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Branded sponsored area
- Social media posts
- Event signage
- Verbal recognition on stage
- Logo on 200+ posters in retail windows
- And more...
Past Sponsors:
Hermosa for the Holidays is a weekend festival meant to start the shopping season in Hermosa. It has activities for the whole family, including live music and a tree lighting ceremony.
Sponsorships & Brand Activations $20,000 - $1,000
EVENT DETAILS
- 25,000+ attendees
- Carnival rides & games
- Pop-up market and sidewalk vendors
- Workshops
- Letters to- and Photos with- Santa
- Youth musical talent
- Rock for Tots Charity Concert
- Giving Village of local nonprofits
DEMOGRAPHICS
- South Bay families
- Upper middle class
SPONSOR BENEFITS INCLUDE (dependent on sponsorship level)
- Logo on event webpage
- Branded sponsored area
- Social media posts
- Event signage
- Verbal recognition on stage
- Logo on 200+ posters in retail windows
- And more...
Past Sponsors:
Chamber Programs & Member Events
Sponsoring a Chamber program or member event shows the local business community that your company supports local economic vibrancy.
Sponsorship $2,000 - $500
CHAMBER PROGRAMS & MEMBER EVENTS
- Lunch & Learns (6-8 events/yr)
- Networking Mixers (6 events/yr)
- State of the City
- Holiday Party
- HERmosa Circle events (Woman's Group)
Community Projects & Initiatives
The Chamber initiates various community projects that offer an opportunity for partnership with varying reach and engagement.
Due to the unique nature of each of these projects, we’re happy to provide more information about each and tailor the experience to suit you, the sponsor.
COMMUNITY PROJECTS
- Light pole banners (for nonprofits)
- Truly Hermosa Destination Guide
- New member gifts
- #LoveLocal Gift Exchange